“Today’s battle for hearts, minds, and dollars,” Google says, “is won (or lost) in micro-moments — intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.
”Of the 500 firms on the Fortune 500 list in 1955, only 60 companies remained in the same list in 2017.
Market disruption and corporate churn are very much driven by innovation. The Fourth Industrial Revolution is upon us and this will see the acceleration of even more disruptive technologies that will permeate every aspect of human experience.
The corporate world will not be spared from this onslaught. If any, corporations will be subjected to an endless stream of agile competitors focused on disrupting traditional business models with technologies that will render today’s way of doing things obsolete.
Digitally disruptive technologies are available to companies who recognize the urgency to deploy solutions to improve their competitiveness.
The most intense battle of all is the war on talent. Companies will not only have to hire the best, but they will also have to onboard and train them and keep them highly engaged.